Ever seen pets trapped in cars during hot summer days? ๐ โ๏ธ This can be a dangerous act as temperature rises in the context of global warming! ๐ย
To raise awareness,ย Arken Zoo, Swedenโs largest pet store chain, created the largest product placement OOH campaign in 2023 amid the hottest summer in the country ๐คฌ ๐ฆย
Collaborating withย Burson, Arken Zoo installed the ๐๐ฒ๐ฎ๐๐๐๐ฟ๐ถ๐ธ๐ฒ๐ฟ - a window-breaking hammer paired with a water bottle in shopping areas, the hot zone where pets are likely to be left unattended in overheated cars ๐ถย
This campaign did not only act as a reminder to pet owners, but also empower audiences with tools to safely break the carโs window and save pets when it is necessary. Result? Over ๐ญ๐ฌ ๐บ๐ถ๐น๐น๐ถ๐ผ๐ป impressions were delivered, ๐ฑ๐ณ% increase in social engagement, and most importantly, ๐๐ฒ๐ฟ๐ผ ๐ฝ๐ฒ๐ ๐ฑ๐ฒ๐ฎ๐๐ต reported from heatstroke ๐ย
This campaign wonย The Drumย award, and showcased how social responsibility can tie back to the company's brand value in pet wellbeing and create a flywheel for stronger brand affiliation to their targeted audiences ๐ฏ๐
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