OOH are great for advertising, but what if they could actually do something more? ๐คฏ Have you ever imagined OOH would actually have a direct impact in easing heat waves? ๐ก๏ธ๐ฅ Well~ย Molson Coors Beverage Companyย made it happen in Miami withย โ๐๐ก๐ข๐ฅ๐ฅ๐๐จ๐๐ซ๐๐ฌโ! โ๏ธ๐๏ธ
Collaborating withย DDBย ,Molson Coors Beverage Companyย turnedย ๐๐๐ ๐ซ๐จ๐จ๐๐ญ๐จ๐ฉ๐ฌย into massive reflective surfacesโakaย ๐๐ก๐ข๐ฅ๐ฅ๐๐จ๐๐ซ๐๐ฌโpainted with a special white coating thatย reflects ๐๐% of sunlightย โ๏ธโก๏ธโ๏ธ, thusย lowering the community's temperatureย ๐โ๏ธ.
It seamlessly connects the refreshing feeling ofย cracking open an ice-cold Coors Lightย ๐บ๐ฅถ with actuallyย cooling down entire communitiesย ๐ โ๏ธ. Itโs proof that advertising can be more than just visibilityโit canย create real change. ๐กโป๏ธย Molson Coors Beverage Companyย evenย donated 5,000 gallons of reflective paintย ๐จ๐๏ธ to expand the impact.
The results?ย Cooler homes ๐กโ๏ธ, lower electricity bills ๐ฐโก, and massive media buzz ๐๐ฅ.ย Molson Coors Beverage Companyย found a way to makeย Miamiย and its branding theย chillest in town. ๐๏ธโ๏ธ๐ป
Would you let your rooftop become aย Chillboardย if it meant saving money ๐ธ and staying cool? โ๏ธ Or would you rather just grab a cold one? ๐ป๐ Letโs talk! ๐๐ฝ
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