
Do you believe aliens are living among us? ๐ It might be true, but can you imagine an advertising campaign targeted at extraterrestrials? Sounds crazy, right? Well,ย MoonPieย just created the first campaign, advertising their moonpies directly to aliens! ๐ธ๐ชย
In the โAlien Acquisitionโ campaign,ย MoonPieย andย Tombrasย launched OOH ads in UFO hotspots like Roswell, New Mexico, and Washington, D.C. aiming to engage extraterrestrial audiences.๐๐ They teamed up with alien experts,ย Sean Cahillย andย Holly Wood๐งโ๐๐ญ , to understand their footprints and behaviours, then launched the ads with targeted messages in mathematical language to drive alien engagement ๐๐ก๐ฏย
The result? Thank God! Thereโs no engagement yet! So CPA is high! However, they have won a prestigious Wood Pencil award in the human world,ย D&ADย Awards! ๐โจ
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