๐ง๏ธ๐ดโโ๏ธ ๐๐ซ๐ฎ๐ฌ๐ฌ๐๐ฅ๐ฌ ๐๐จ๐๐ข๐ฅ๐ข๐ญ๐ฒ'๐ฌ ๐๐จ๐ง๐๐ก๐จ ๐๐จ๐ฌ๐ญ๐๐ซ OOH โ ๐๐๐๐ฉ๐ข๐ง๐ ๐๐ฒ๐๐ฅ๐ข๐ฌ๐ญ๐ฌ ๐๐ซ๐ฒ ๐ฐ๐ข๐ญ๐ก ๐๐ญ๐ฒ๐ฅ๐!
- rigo li
- Mar 18
- 1 min read
Ever skipped cycling because of rainy weather? You're not alone!๐ง๏ธ๐ซ Bad weather is the killer ofย hopping on a bike - the most sustainable means of transportation.๐ดโโ๏ธ๐ฑย @Brussels Mobility is set to change this stigma by launching a "Wear When Wet" campaign and encourage citizens to commute eco-friendly.ย ๐ง๏ธ๐ดโโ๏ธโจ
Bruxelles Mobilitรฉ - Brussel Mobiliteitย worked withย mortierbrigadeย to transform traditional OOH billboards into chic and eye-catching poncho stations, placed around major bike lanes in Brussels. ๐ฃ๏ธ๐This not only acts as a billboard for brand awareness, but also a functional stop for people to tear-off ponchos from the billboard during the rain. ๐ฆ๏ธ๐๐
What is better? When people wear the poncho during the rain, they become part of the campaign and act as a mobile billboard to spread the message around Brussels. ๐ด๐ขโจ
The result? 500 ponchos were gone in 2 hours after launch.๐ With the crazy social media buzz and creativity, the campaign won the bronze at theย Cannes Lions International Festival of Creativityย in 2022!๐โจOOH doesn't have to be ordinary. With a bit of creativity, you can capture the heart of TAs.
What else could traditional ads transform into? Share your creative thoughts below!๐๐
Follow us on LinkedIn for bunch of interesting Mar-Tech news: https://www.linkedin.com/company/board-click/?originalSubdomain=hk
ใณใกใณใ