How did you spend your Valentine's Day? โค๏ธ Maybe you played your favorite love songs all day, or maybeโฆ you were like that one Spotify user who played "Sorry" 42 times. ๐๐
Developed byย Spotifyย ๐จ in-house creative team, this yearly โ๐๐ฉ๐จ๐ญ๐ข๐๐ฒ ๐๐ซ๐๐ฉ๐ฉ๐๐โ campaign took raw data ๐ and turned it into a moment of connection and humor ๐. By analyzing usersโ listening habits, Spotify created ๐ฉ๐๐ซ๐ฌ๐จ๐ง๐๐ฅ๐ข๐ณ๐๐ ๐ฌ๐ฎ๐ฆ๐ฆ๐๐ซ๐ข๐๐ฌ, ๐๐ฎ๐ง ๐ซ๐๐ง๐ค๐ข๐ง๐ ๐ฌ, and ๐๐ง๐ ๐๐ ๐ข๐ง๐ ๐ฏ๐ข๐ฌ๐ฎ๐๐ฅ๐ฌ that users could explore and share.ย ๐ง ๐คย
What makes this campaign so brilliant is the way how it transforms a sensitive and controversial topic โ๐ฎ๐ฌ๐๐ซ ๐๐๐ญ๐ ๐ฉ๐ซ๐ข๐ฏ๐๐๐ฒโ into a fun and inclusive campaign content for everyone to share and enjoy. In the end, customers do not mind you using their data as long as you can create value for them - and this is case the โ๐ฅ๐๐ฎ๐ ๐ก๐ญ๐๐ซโย ๐ฅณ๐ฅ
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