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๐Ÿ”ฅ๐Ÿ” DOOH ๐“๐ก๐š๐ญ ๐จ๐ง ๐…๐ข๐ซ๐ž: ๐‡๐จ๐ฐ ๐๐ฎ๐ซ๐ ๐ž๐ซ ๐Š๐ข๐ง๐  โ€˜๐๐ฎ๐ซ๐ง๐ž๐โ€™ ๐ญ๐ก๐ž ๐‚๐จ๐ฆ๐ฉ๐ž๐ญ๐ข๐ญ๐ข๐จ๐ง ๐Ÿ”ฅ๐Ÿ“ฑ

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๐Ÿ”ฅ๐Ÿ” ๐ƒ๐Ž๐Ž๐‡ ๐“๐ก๐š๐ญ ๐จ๐ง ๐…๐ข๐ซ๐ž: ๐‡๐จ๐ฐ ๐๐ฎ๐ซ๐ ๐ž๐ซ ๐Š๐ข๐ง๐  โ€˜๐๐ฎ๐ซ๐ง๐ž๐โ€™ ๐ญ๐ก๐ž ๐‚๐จ๐ฆ๐ฉ๐ž๐ญ๐ข๐ญ๐ข๐จ๐ง ๐Ÿ”ฅ๐Ÿ“ฑ

How do you make advertising truly interactive?ย Burger King Brasilย andย DAVID Sรฃo Pauloย took it to the next levelโ€”by letting customers literally ๐›๐ฎ๐ซ๐ง their competitorsโ€™ ads. ๐Ÿ”ฅ๐Ÿš€


Leveraging ๐š๐ฎ๐ ๐ฆ๐ž๐ง๐ญ๐ž๐ ๐ซ๐ž๐š๐ฅ๐ข๐ญ๐ฒ (๐€๐‘) ๐Ÿ•ถ๏ธ๐Ÿ“ฒ, Burger Kingโ€™s campaign invited users to scan a rival fast-food ad with its app. On their screens, the ad is burnt into ashes ๐ŸŒช๏ธ๐Ÿ”ฅ and transformed into a Burger King ad. ๐Ÿ” And the best part? Users were rewarded with a ๐Ÿ๐ซ๐ž๐ž ๐–๐ก๐จ๐ฉ๐ฉ๐ž๐ซ for playing along. ๐Ÿฅณ


By combining ๐ƒ๐Ž๐Ž๐‡ ๐Ÿ“บ, ๐€๐‘ ๐Ÿ•ถ๏ธ, and ๐ ๐š๐ฆ๐ข๐Ÿ๐ข๐œ๐š๐ญ๐ข๐จ๐ง ๐ŸŽฎ, Burger King turned passive viewers into active participants. The campaign pushed Burger Kingโ€™s app to become the ๐ฆ๐จ๐ฌ๐ญ ๐๐จ๐ฐ๐ง๐ฅ๐จ๐š๐๐ž๐ ๐š๐ฉ๐ฉ in Brazil ๐Ÿ“ฒ๐Ÿ“ˆ and drove a ๐Ÿ“๐Ÿ’.๐Ÿ”% surge in in-app sales. ๐Ÿš€ And the smartest part is that over ๐Ÿ’๐ŸŽ๐ŸŽ,๐ŸŽ๐ŸŽ๐ŸŽ competitor ads were "burned" !!! ๐Ÿ”ฅ๐Ÿ”ฅ๐Ÿ”ฅ Encouraging interactive and creative TAs journey would turn a simple DOOH into something out of expectations! !๐ŸŽจ๐ŸŽฏ


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๐ŸŒง๏ธ๐Ÿšดโ€โ™‚๏ธ ๐๐ซ๐ฎ๐ฌ๐ฌ๐ž๐ฅ๐ฌ ๐Œ๐จ๐›๐ข๐ฅ๐ข๐ญ๐ฒ'๐ฌ ๐๐จ๐ง๐œ๐ก๐จ ๐๐จ๐ฌ๐ญ๐ž๐ซ OOH โ€“ ๐Š๐ž๐ž๐ฉ๐ข๐ง๐  ๐‚๐ฒ๐œ๐ฅ๐ข๐ฌ๐ญ๐ฌ ๐ƒ๐ซ๐ฒ ๐ฐ๐ข๐ญ๐ก ๐’๐ญ๐ฒ๐ฅ๐ž!

๐ŸŒง๏ธ๐Ÿšดโ€โ™‚๏ธ ๐๐ซ๐ฎ๐ฌ๐ฌ๐ž๐ฅ๐ฌ ๐Œ๐จ๐›๐ข๐ฅ๐ข๐ญ๐ฒ'๐ฌ ๐๐จ๐ง๐œ๐ก๐จ ๐๐จ๐ฌ๐ญ๐ž๐ซ OOH โ€“ ๐Š๐ž๐ž๐ฉ๐ข๐ง๐  ๐‚๐ฒ๐œ๐ฅ๐ข๐ฌ๐ญ๐ฌ ๐ƒ๐ซ๐ฒ ๐ฐ๐ข๐ญ๐ก ๐’๐ญ๐ฒ๐ฅ๐ž!

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๐Ÿพ๐ŸŒก๏ธ ๐“๐ฎ๐ซ๐ง๐ข๐ง๐  ๐๐š๐ซ๐ค๐ข๐ง๐  ๐’๐ข๐ ๐ง๐ฌ ๐ข๐ง๐ญ๐จ ๐‹๐ข๐Ÿ๐ž๐ฌ๐š๐ฏ๐ข๐ง๐  ๐’๐ญ๐š๐ญ๐ข๐จ๐ง๐ฌ โ€“ ๐€๐ซ๐ค๐ž๐ง ๐™๐จ๐จโ€™๐ฌ ๐๐ซ๐ข๐ฅ๐ฅ๐ข๐š๐ง๐ญ OOH! ๐Ÿš—๐Ÿ’ฆ

๐Ÿพ๐ŸŒก๏ธ ๐“๐ฎ๐ซ๐ง๐ข๐ง๐  ๐๐š๐ซ๐ค๐ข๐ง๐  ๐’๐ข๐ ๐ง๐ฌ ๐ข๐ง๐ญ๐จ ๐‹๐ข๐Ÿ๐ž๐ฌ๐š๐ฏ๐ข๐ง๐  ๐’๐ญ๐š๐ญ๐ข๐จ๐ง๐ฌ โ€“ ๐€๐ซ๐ค๐ž๐ง ๐™๐จ๐จโ€™๐ฌ ๐๐ซ๐ข๐ฅ๐ฅ๐ข๐š๐ง๐ญ OOH! ๐Ÿš—๐Ÿ’ฆ

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