Our Retail Media Strategy Drives On-The-Spot Product Consideration for Uniqlo

Ever come across an ad that felt perfectly tailored to your needs in the moment? It's such a satisfying experience! ❤️ Often, online ads can feel too random, making them easy to be dismissed without an immediate, pressing desire from audiences. Board Click, however, has cracked the code. By leveraging the power of retail media, we have sparked that on-the-spot interest for Uniqlo's comfy AIRism Sports Utility Wear. ✨

The brand, partnered with Starcom Worldwide, has made a wise decision 💡 to launch their 15s TVC in Board Click’s in-gym DOOH network. 🏋️‍♀️ Gym-goers are naturally receptive in an endorphin-fueled moment and eager to invest in quality lifestyle, making gyms the perfect context to promote high quality wear. This contextual alignment drove heightened consideration and recall that’s particularly effective👑, while multiple fitness centers (Anytime, 24/7, Waterfall, etc) ensured wide coverage across districts.

See how attentive these audiences have been, probably they are thinking about which Uniqlo store to visit after their workout to pick up some comfort for their next gym session! 👀

#Uniqlo #SportsUtilityWear #BoardClick #DOOH #TargetedAdvertising #RetailMediaNetwork #RightPeople #RightMoment