Have you watched the movie “Gladiator II” yet? 🍿 For the first time, Paramount Pictures has created the biggest syndicated campaign to turn London’s iconic Piccadilly Lights into roman stone billboard and etched the most heroic moment of each brands 💎
🎥 Paramount Pictures: Gladiator II’s stars immortalized in stone, with the release date etched in Roman numerals.
📺 Samsung Electronics: The rhino leaping in their Neo QLED TV screen is so real that puts the Gladiator on the edge of his seat.
🏛 the LEGO Group: Showing people that “Rome CAN be built in a day” with Lego.
🏺 TK MAXX: Selling big brands’ designer items at small prices - “Epic brands at heroic prices”.
🏇 Trainline: A booking platform for train and bus with a horse carriage ride.
The campaigned turned the iconic digital billboard into a canvas for cultural relevance 🎯 By reimagining their brands through the lens of AD 211, brands carved their brands into visual experience that seamlessly ties into the Gladiator II narrative while giving each brand an unforgettable spotlight 🤩
Kudos to this cross agencies collaboration – DOOH.com, Wavemaker UK, Mindshare, Publicis Groupe UK, and Cheil UK
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